Finding Purpose, Giving Back & Raising Conscious Kids with Noora Sharrab

What is your greater purpose in life? How can you create real impact in the world?

In this episode of Siti’s Stories, we sit down with Noora Sharrab—co-founder of Sitti Soaps Enterprise and founder of Hopes for Women in Education—to talk about purpose, empowerment, and making conscious choices. As a Palestinian-Canadian with roots in Gaza, Noora shares her inspiring journey of uplifting refugee communities through education, employment, and social entrepreneurship.

Discover how she built a global ethical brand that provides sustainable job opportunities for refugee women and men, the challenges she faced in purpose-driven business, and why real change starts with action. We also dive into raising confident, unapologetic kids, teaching them to lead with empathy, embrace their identity, and stand strong in who they are.

From making ethical shopping choices to raising the next generation of changemakers, this conversation is a powerful reminder that every decision we make has the power to create change.

✨ Key Takeaways:
 ✔️ How Noora turned a social mission into a thriving enterprise
 ✔️ Why being a conscious consumer matters and how to shop ethically
 ✔️ How to discover your life’s purpose and use it to help others
 ✔️ Raising kids to be authentic, confident, and empathetic

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Be sure to check out sittisoap.com to support refugee empowerment through sustainable business.